Blog
Matias Santos, Founder
Most brands treat this as a binary choice: stay in Asia, or move to Europe. That framing is exactly why most brands never actually move. The founders who successfully make this shift run both supply chains in parallel first, shifting 20 to 30 percent of volume to a European source before Asia's share shrinks on its own. This guide covers why 2026 specifically is the year this stopped being optional for many brands, what the real landed-cost comparison looks like once freight, duty, and lead time are included, and the practical step-by-step of running a first European production order without disrupting the supply chain you already have.
Jul 4, 2026
Matias Santos, Founder
Since February 2026, a claim has been circulating in DTC founder communities: the EU just banned destroying unsold clothes, so every brand selling into Europe needs to fix this now. It's not quite right. The rule genuinely doesn't bind most independent brands directly, the size threshold is real and specific. But there are four concrete reasons an independent brand should understand it anyway, and none of them involve waiting for the threshold to eventually apply. This guide covers exactly who the ban applies to, what counts as destruction under the EU's specific definition (it's stricter than most coverage suggests), and why a low-MOQ production model is already structurally ahead of the problem this regulation exists to solve.
Jul 4, 2026