Blog
Matias Santos, Founder
Negotiating with a clothing manufacturer is one of the most mishandled parts of sourcing. Most founders approach it like buying a car: make an offer, push back on the first number, try to find the floor. Factories don't respond well to this, and it rarely produces lasting savings. The reason is structural. A factory's price is a calculation based on fabric cost, sewing time, setup, finishing, and margin, not a number inflated for negotiation room. Pushing on it without changing the inputs mostly signals that you'll be difficult to work with. What actually moves price is changing what you're asking for, or the structure of the relationship itself.
Jun 20, 2026
Matias Santos, Founder
The most common miscalculation in clothing brand building is the production timeline, not by a small margin but by a factor of two or three. A founder budgets eight weeks from brief to product in hand. The real number, for a first order with a new factory, is more often five to seven months. This isn't a Portugal problem or a factory problem. It's a structural feature of how apparel production works, and the gap between expectation and reality is concentrated in specific, predictable stages. Here is the honest, stage-by-stage breakdown of what a full production cycle actually looks like.
Jun 20, 2026