Your manufacturer went quiet. Here's what's actually happening.
Matias Santos, Founder·
You were getting replies within a day. Then you sent the production deposit. Then the messages started taking longer. Now it's been three days since a message was read and not answered.
This is the most common story in independent clothing brand building, so common that it has its own language in founder communities. "Ghosted after sampling." "Went quiet when the money moved." "Communication slowed down right when it should have sped up."
If this is happening to you right now, here is what you need to know.
Why manufacturers go quiet at the production stage
There are several explanations, and they are not all equal.
They are overcommitted
Many small and medium garment factories take on more orders than they can comfortably handle. Your order is competing for floor time with their existing clients. When they are behind, they avoid the difficult conversation rather than having it.
This is not malicious. It is a management problem. But it is your problem too, because a factory that can't communicate about delays will not communicate about quality issues either.
They are having a real problem
Production problems, fabric delays, machine breakdowns, staff issues, happen in every factory. The way a manufacturer handles problems is more important than whether problems happen. A good manufacturer tells you immediately. A bad manufacturer goes quiet and hopes it resolves itself.
Your Manufacturer Went Quiet: What's Actually Happening | NovaSupplier
If your manufacturer has gone quiet, there is almost certainly a reason. The question is whether they will tell you what it is.
The sample-to-bulk handoff is a transition point
In many factories, the person who handles sample production and communication is different from the person who runs bulk production. The handoff creates a communication gap. This is not an excuse, it is something you can ask about directly before it happens.
It is a warning sign
Sometimes slow replies after payment means exactly what it sounds like. If you paid a significant deposit and communication has essentially stopped, you need to act now, not in another week.
What to do right now
Step 1: Send a direct, specific message today
Not a check-in. Not "just following up." A specific message with a specific deadline.
"I need an update on the production status by [specific date]. Can you confirm the current stage and when we can expect the samples to ship?"
Specific questions get specific answers, or reveal that specific answers are not coming.
Step 2: Try a different channel
If you've been communicating by email, try WhatsApp. If you've been on WhatsApp, try calling. If no one is answering calls, consider whether you have a contact at the factory beyond your main contact person.
Sometimes your contact is the bottleneck, not the factory. Getting to a second person can unblock things.
Step 3: Know your payment position
Before you escalate, know exactly what you have paid and what you have received. If you paid a deposit and have received nothing, you have more leverage than you think, and a clearer case if you need to escalate through a payment protection mechanism.
If you paid via bank transfer with no escrow or payment protection, your options are limited. This is why payment structure matters before the money moves.
Step 4: Set a real deadline
"I need to hear from you by [date] or I will need to consider alternative arrangements." This is not aggressive, it is honest. A manufacturer who is genuinely working on your order will respond to this. A manufacturer who has no intention of delivering will tell you that through their silence.
What this experience is telling you about your sourcing process
Every founder who has been through this learns the same things. The earlier you learn them, the less it costs you.
Communication quality during sampling predicts communication quality during production. If a manufacturer was already slow to respond before the money moved, you probably noticed and ignored it because everything else seemed fine. Trust that signal earlier.
The sample is not the product. A manufacturer who sends an excellent sample and then produces inferior bulk goods is not making a mistake. They are showing you who they are. Ask for references from previous clients before you go to bulk. Ask specifically: "Did the bulk order match the sample quality?"
Payment structure is protection, not negotiation. Staged payments, 30-50% deposit, balance on delivery or on sample approval, are standard practice. A manufacturer who won't accept any staged payment structure is telling you something.
One manufacturer is not enough. The experienced founders who post about this consistently say the same thing: build relationships with at least 2-3 manufacturers who can make your product. The redundancy feels unnecessary until it isn't.
What good communication from a manufacturer looks like
You may be wondering what you should be expecting. Here is what a manufacturing relationship with good communication feels like:
Response time of 24-48 hours maximum during active production
Proactive updates when something changes, without you having to ask
Honest answers about problems, with a proposed solution included
Clear milestones: when fabric arrives, when cutting starts, when production finishes, when shipping happens
You are not asking for more than this. If a manufacturer can't provide this basic level of communication, they are not the right partner for a brand that depends on its production timeline.
Why Portugal specifically has a communication advantage
I am going to make a case for Portuguese manufacturers here, not because I am Portuguese, but because the data supports it.
Portuguese family factories, particularly in the Barcelos, Braga, and Guimarães regions, have a different relationship with their clients than large Asian factories do. The factory owner is often directly involved in production communication. The team is smaller and more accountable. When you have a relationship with a Portuguese factory owner, you have their personal reputation as your guarantee, not just a corporate process.
This does not mean Portuguese manufacturers never have delays or communication problems. They do. But the structure of the relationship, direct, personal, with the owner or a senior person engaged, produces better communication outcomes than the alternative.
Brands that produce in Portugal and stay in Portugal consistently say the same thing: the relationship improved over time. That compounding is what makes the early friction worth it.
The honest summary
If your manufacturer has gone quiet, act today. Don't wait another week hoping it resolves. Send a specific message with a specific deadline. Know your payment position. Have a backup plan.
And when you're looking for your next manufacturer, and there will be a next manufacturer, use communication quality during the vetting process as a primary filter, not a secondary one. The way a factory responds to your first ten messages tells you everything you need to know about how they'll respond when there's a problem.
NovaSupplier connects independent clothing brands directly with verified Portuguese manufacturers. Every manufacturer on our platform has been personally vetted, including communication quality. If you're looking for a manufacturer you can actually talk to, start at novasupplier.com.