Why Listings Matter on a B2B Platform

Your NovaSupplier profile is more than a business card — it’s your digital storefront. The way you list your products and manufacturing services determines how often you appear in search, how brands perceive your offer, and whether they choose to contact you.

In 2025, B2B buyers expect the same quality of information they’d find on an e-commerce site: clean visuals, detailed specs, and pricing logic.

How to List Products That Convert

1. Write Clear Product Titles

Avoid vague names like “T-Shirt Model 2.” Instead, go with:

Organic Cotton Crewneck T-Shirt – 180 GSM | Made in Portugal

This improves visibility in filters and SEO.

2. Use Descriptions That Inform, Not Sell

Include material composition, available sizes, customization options, MOQ, lead time, and finishing.

Tip: brands want technical clarity, not sales talk.

3. Show Real Factory-Grade Photos

Upload clean product shots (flat lay or model), plus factory context if relevant. No stock images. Brands are sourcing — they want to see what’s real.

4. Set a Smart Pricing Mode

Use:

• Fixed pricing when price per unit is stable

• Tiered if you offer bulk discounts

• POR (Price on Request) for complex or made-to-order items

5. Enable Samples (If Possible)

Brands love to test before they commit. Enabling sample purchases (with or without approval) increases conversion.

How to List Services That Get Found

1. Be Specific in Your Service Name

Instead of “Manufacturing,” write:

Cut & Sew Apparel Production – Sustainable Materials Available

2. Describe What You Actually Do

Services like prototyping, formulation, packaging, and labeling should include your process, capacity, and what’s included. Mention certifications or special machinery.

3. Use Tags and Capabilities

Use platform filters (e.g. “Formulation”, “Filling”, “Embroidery”) to make sure your listing appears when brands filter by service.

4. Add Photos of Your Factory, Equipment, and Teams

Show what’s behind the scenes — this builds trust and makes your services feel more legitimate and premium.

5. Choose the Right Pricing Model

Use:

• Per Unit for packaging, labeling, or recurring services

• Per Hour or Per Phase for development or prototyping

• Per Project for full-scope contracts

• Fixed for simple, defined services (e.g. “€500 for 3D Tech Pack”)

Bonus Tip: Stay Active and Update Often

B2B buyers search with filters. If your lead time, MOQ, or category info is missing or outdated, you won’t appear. Keep listings fresh and aligned with your current capacity.

Final Thoughts

Your NovaSupplier listings are your first impression. Brands can’t evaluate your quality without clear information, structured specs, and real visuals.

The better your listings, the better your match rate, visibility, and conversion.